Keeping customers and employees
satisfied is vital for a business’ success and reputation. A
customer and employee satisfaction survey can be of great help
to measure whether your customers and employees are happy with you or
not. A survey can assist in understanding how satisfied or
unsatisfied your customers and employees are. This is important,
because over 90% of your customers and employees may never complain,
but may never come back if they are not satisfied with your service.
What An Employee Or Customer
Satisfaction Survey Is?
A survey can help you to identify
unsatisfied customers and employees in your business so that you can
improve to develop potential advocates. When your satisfaction rating
dips, you may become alert to find potential issues that may
negatively affect your future revenue. With a survey, you can
identify the satisfaction level of your customers and employees, and
find your happy and unhappy candidates. You can use the survey to
turn your happy customers and employees into advocates, and unhappy
ones to help fix the issues and retain your business.
How A Survey Works?
An effective survey uses a rating
scale. You ask your customers and employees to rate different aspects
of your service and give you a 1 to 10 score. By doing this, you can
identify the weak points of your company, take initiatives to improve
them, and then measure the changes in your ratings to find out
whether the changes worked or not. One important trick to get ratings
from a maximum number of customers and employees is to make your
survey accessible all across the web, including mobile phones and
tablets.
How to Use a Survey to Benefit
Your Business?
Once you collect data using a
customer or employee satisfaction survey, you should use your
ratings to identify how satisfied your customers and employees are,
and what you can do to improve the weaker ratings. A good survey tool
allows you to track the satisfaction level from one period to another
as well. You may measure these changes to improve your business and
make your customers and employees more satisfied.
A nice tool allows you to take an
employee and customer satisfaction survey and measure their
satisfaction level. It allows you to track changes in the
satisfaction levels and identify the ones who may be on the brink of
going away. Also, ensure that the survey is easy and quick to
complete, so that people may feel encouraged to contribute to them.
