Monday 27 November 2017

Tips on maximizing your enterprise feedback management

Enterprise feedback consists of customer feedback, employee feedback, stakeholder feedback, partner feedback and management feedback. Feedback is an important aspect of decision making because it ensures that all the concerns are included and problems that you might not be aware of (but which other people who are part of the organization do), get good solutions.
Feedback can help develop an organization in the right direction, a reason you should always invest in good enterprise feedback management practices and strategies. 
In the modern world, it is possible to achieve effective integration of enterprise feedback management, using the right tools.
For instance, you should be able to easily access everything from mobile surveys to analytics through your panel or dashboard. Otherwise, you might spend a lot of time searching for what you need and therefore take a lot of time before or when analyzing or acting on data.
You can follow the below steps and maximize your enterprise feedback management program.

1. Listen for events and trigger feedback events: This allows you to take advantage of any opportunity for feedback. An example of an opportunity is when a new employee is added at the workplace or when a new customer purchases a new product. You could then send them employee, customer feedback surveys, or customer satisfaction surveys.
In return, you end up exploiting opportunities that can bring you closer to your customers.

2. Integrate feedback system with other systems: This improves decision-making and the process of inferring or decision making becomes faster. A two-way communication between your enterprise feedback management and other systems at the organization helps create deeper insights and improve decision making.

3. Use simple workflow: You can start by creating simple paths between panel, surveys, mobile, analytics, social media and community feedback collection methods instead of trying to cover every scenario right away with complicated workflows.
Once you have the basics in place, look for out-of-the-box workflows that help shorten enterprise-wide data collection time.

4. Go with plug and play and industry integrations: Plug and play integrations help eliminate the need to invest in custom development and APIs that are very costly and time-consuming. Look for
 industry-standard applications such as Salesforce when working with enterprise feedback management and customer satisfaction surveys.

5. Develop a review of the systems: A review of the system helps discover if they are working as expected, if they should be replaced or enhance, when the replacement should happen and their cost efficiency.

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