Tips on maximizing your enterprise feedback management

Enterprise feedback consists of customer feedback, employee feedback, stakeholder feedback, partner feedback and management feedback. Feedback is an important aspect of decision making because it ensures that all the concerns are included and problems that you might not be aware of (but which other people who are part of the organization do), get good solutions.
Feedback can help develop an organization in the right direction, a reason you should always invest in good enterprise feedback management practices and strategies. 
In the modern world, it is possible to achieve effective integration of enterprise feedback management, using the right tools.
For instance, you should be able to easily access everything from mobile surveys to analytics through your panel or dashboard. Otherwise, you might spend a lot of time searching for what you need and therefore take a lot of time before or when analyzing or acting on data.
You can follow the below steps and maximize your enterprise feedback management program.

1. Listen for events and trigger feedback events: This allows you to take advantage of any opportunity for feedback. An example of an opportunity is when a new employee is added at the workplace or when a new customer purchases a new product. You could then send them employee, customer feedback surveys, or customer satisfaction surveys.
In return, you end up exploiting opportunities that can bring you closer to your customers.

2. Integrate feedback system with other systems: This improves decision-making and the process of inferring or decision making becomes faster. A two-way communication between your enterprise feedback management and other systems at the organization helps create deeper insights and improve decision making.

3. Use simple workflow: You can start by creating simple paths between panel, surveys, mobile, analytics, social media and community feedback collection methods instead of trying to cover every scenario right away with complicated workflows.
Once you have the basics in place, look for out-of-the-box workflows that help shorten enterprise-wide data collection time.

4. Go with plug and play and industry integrations: Plug and play integrations help eliminate the need to invest in custom development and APIs that are very costly and time-consuming. Look for
 industry-standard applications such as Salesforce when working with enterprise feedback management and customer satisfaction surveys.

5. Develop a review of the systems: A review of the system helps discover if they are working as expected, if they should be replaced or enhance, when the replacement should happen and their cost efficiency.

Structuring Good Survey Questions

It might seem to many people that writing survey questions can be quite simple. However, in practice, the scenario is somewhat different. If you cannot frame the right set of questions, then you cannot get the actual data that you are looking for. Questions might become biased or misleading, which spoils the entire survey.

Companies offering survey consulting services are your best partner in designing the correct questions for your market research campaign. They are aware of the exact techniques and words to use in framing questionnaires so that there is no fatigue on the part of the participants.

Here are some big don’ts that you must never do while writing any survey questions:

• No leading questions: This makes the respondents answer the question solely depending upon its wording.
• No loaded questions: This type of question emotionally pushes the participants to answer the question in a particular manner.
• No use of jargons: Try to use straightforward language so that the respondents do not feel that they are unintelligent.
• Never assume anything: You cannot assume what the participants are going to think about the questions that you are framing. So, it is important that you include every minute detail in your survey questions.
• No double-barreled questions: This means that you are not to ask two questions at a time. This confuses the respondents, as they do not know which question they should answer. This results in getting misleading answers for your research.
• No use of double negatives: No use of negatives consecutively. This can irritate the respondents and result in the failure of your survey.
• Requiring a response: You are designing the survey to get the opinion of the people. So do not use words like ‘not relevant’ or ‘no comments’ which enables respondents to opt out of the questions.
• Avoid matrices or grids: Many a time, respondents fail to fill up the grids accurately. Moreover, they are not mobile-friendly as well.

Today, with the latest market research software, everything is at the fingertips. Reputed companies offering such services help to gather and analyze data quickly so that you can take proper decisions at the right time. So, get ready to build your next survey with the help of professionals.