How to Keep Your Customers Satisfied

1. Encourage face-to-face meetings. Customers find it easier to relate to people they have met or can meet in person compared to people they simply deal with via email and telephone. If you plan to do a customer satisfaction survey, meeting face-to-face can be very helpful. You can gain insight into information to include in your survey. Face-to-face meetings can also be used after your customer satisfaction survey to get more detailed answers about topics that came up in your survey.
   
   
2. Be prompt in responding to customer messages. When you are responding to customer questions or feedback, be prompt. If you cannot investigate and respond to all matters within day, let customers knows that you are working on their issues. 
    
3. Be friendly and approachable. Even when on phone calls, maintain a smile. Make customers feel like you are their friend. Even if frustrated, remain calm, polite and courteous. 
    
4. Have a good customer service policy. With a good customer service policy, you can keep customers happy. Ensure that you have key point of contacts for billing inquiries and technical issues. 
    
5. Personalize your communications. Send out holiday emails and birthday cards. Rather than making them generic, personalize them with customer names and things the customer would like. These actions demonstrate that the customers are important. 
    
6. Exceed expectations. Rather than just meeting expectations, exceed them. Go above and beyond to make your customers happy. Listen to their feedback from customer satisfaction surveys and go the extra mile.
   
   
7. Honor your promises. If you make a promise to your customer, follow through. This shows that you can be trusted. In turn, customers will have more confidence in your company. 
    
8. Ask for feedback. Even if you think you are doing everything right, always ask customers for feedback. A great way to do this is with a customer satisfaction survey. There is always room for improvement.

Pulse Surveys in the Workplace

Pulse surveys are brief assessments that are designed to provide feedback on a regular basis. They can be conducted weekly, bi weekly, monthly, bi monthly, quarterly, or at any other intervals. They typically are very short including less than 20 questions. They should only take the respondent 4-5 minutes to complete.

Pulse surveys can be very useful in the workplace. Here are some of the key benefits of using pulse surveys in the workplace:

• Frequent feedback. Companies are constantly evolving and growing. Feedback from employees is necessary for overall improvement of a company. While annual surveys provide feedback, they do not do so often enough. Pulse surveys allow for more frequent feedback. Because of this, you can more quickly implement changes based on the feedback in the surveys.

• Deal with small issues. More often than not, many of the issues that arise in the workplace are minor ones. Pulse surveys are the best way to deal with these smaller issues. Using feedback from pulse surveys, these issues can be nipped in the bud before they grow into major issues.

• Recognizing employee outlook. Pulse surveys in the workplace give employees a voice. They allow employees to express their sentiment. These surveys show employees that higher-ups are listening to employee grievances and are working towards eliminating or reducing them.