Tips on maximizing your enterprise feedback management

Enterprise feedback consists of customer feedback, employee feedback, stakeholder feedback, partner feedback and management feedback. Feedback is an important aspect of decision making because it ensures that all the concerns are included and problems that you might not be aware of (but which other people who are part of the organization do), get good solutions.
Feedback can help develop an organization in the right direction, a reason you should always invest in good enterprise feedback management practices and strategies. 
In the modern world, it is possible to achieve effective integration of enterprise feedback management, using the right tools.
For instance, you should be able to easily access everything from mobile surveys to analytics through your panel or dashboard. Otherwise, you might spend a lot of time searching for what you need and therefore take a lot of time before or when analyzing or acting on data.
You can follow the below steps and maximize your enterprise feedback management program.

1. Listen for events and trigger feedback events: This allows you to take advantage of any opportunity for feedback. An example of an opportunity is when a new employee is added at the workplace or when a new customer purchases a new product. You could then send them employee, customer feedback surveys, or customer satisfaction surveys.
In return, you end up exploiting opportunities that can bring you closer to your customers.

2. Integrate feedback system with other systems: This improves decision-making and the process of inferring or decision making becomes faster. A two-way communication between your enterprise feedback management and other systems at the organization helps create deeper insights and improve decision making.

3. Use simple workflow: You can start by creating simple paths between panel, surveys, mobile, analytics, social media and community feedback collection methods instead of trying to cover every scenario right away with complicated workflows.
Once you have the basics in place, look for out-of-the-box workflows that help shorten enterprise-wide data collection time.

4. Go with plug and play and industry integrations: Plug and play integrations help eliminate the need to invest in custom development and APIs that are very costly and time-consuming. Look for
 industry-standard applications such as Salesforce when working with enterprise feedback management and customer satisfaction surveys.

5. Develop a review of the systems: A review of the system helps discover if they are working as expected, if they should be replaced or enhance, when the replacement should happen and their cost efficiency.

Structuring Good Survey Questions

It might seem to many people that writing survey questions can be quite simple. However, in practice, the scenario is somewhat different. If you cannot frame the right set of questions, then you cannot get the actual data that you are looking for. Questions might become biased or misleading, which spoils the entire survey.

Companies offering survey consulting services are your best partner in designing the correct questions for your market research campaign. They are aware of the exact techniques and words to use in framing questionnaires so that there is no fatigue on the part of the participants.

Here are some big don’ts that you must never do while writing any survey questions:

• No leading questions: This makes the respondents answer the question solely depending upon its wording.
• No loaded questions: This type of question emotionally pushes the participants to answer the question in a particular manner.
• No use of jargons: Try to use straightforward language so that the respondents do not feel that they are unintelligent.
• Never assume anything: You cannot assume what the participants are going to think about the questions that you are framing. So, it is important that you include every minute detail in your survey questions.
• No double-barreled questions: This means that you are not to ask two questions at a time. This confuses the respondents, as they do not know which question they should answer. This results in getting misleading answers for your research.
• No use of double negatives: No use of negatives consecutively. This can irritate the respondents and result in the failure of your survey.
• Requiring a response: You are designing the survey to get the opinion of the people. So do not use words like ‘not relevant’ or ‘no comments’ which enables respondents to opt out of the questions.
• Avoid matrices or grids: Many a time, respondents fail to fill up the grids accurately. Moreover, they are not mobile-friendly as well.

Today, with the latest market research software, everything is at the fingertips. Reputed companies offering such services help to gather and analyze data quickly so that you can take proper decisions at the right time. So, get ready to build your next survey with the help of professionals.

Create great service

In order to create great service, it is important to ensure that you are able to avail great feedback technologies. This is regarded as the one stop destinations that uncover the insights from both your customers as well as the employees. It helps you get the required data as you need which in turn helps to make your decisions more flexible. The firm analyses the entire data provision and the solution is meant to facilitate the data gathering automatically. It also analyses the prospect of allowing you to focus on different other matters. The solution deals with the whole task thoroughly so that you need not give your efforts into it., besides you get the insights right at your figure tips. It makes an amazing opportunity to learn if you are really interested into the stream. It leverages the data collected in order to identify the patterns as well as to extract the unique insights regarding the stakeholders. The firm transforms the collected data as well. That means it takes data-driven action to elevate the organization up to its next level. You get to know the pulse of your employees as well as the company as a whole. It also benefits you with your survey consulting services and gets started with your surveys whenever you want it to be. Hundreds of companies trust the solution as it provides research works driven by the experts.

Questionnaire design is basically a multi-stage procedure that provides thoughtfulness to several subtle elements in order to create a perfect pulse survey. The significant piece of custom surveys is making the questions so as to measure the experiences, employee’s behavior in general. They also provide arbitrary inspection at several high response rates that can be squandered in case the data is assembled depending on the temperamental establishment of one-sided or vague questions. Therefore you can make a great design by making importance to the query on the composition. You can also shape them out to make the pulse service in an effective way. This kind of surveying has turned out to be an immensely prominent way.

Online Survey Tools – For Better Command on Business Success

The success of the business depends on its services and products and how the consumers embrace them. Businesses need to know the customer feedback to determine how they can improve their products to give the user the best experience. Getting customer feedback offline can be a tedious task so online polls and surveys can help the companies to get the necessary information. Meaningful opinions of the consumers, comments, and feedback give the business a perspective on doing research for launching new products. Important business decisions should be done after taking an online survey and discussing its pros and cons.

There are many types of online survey tools in the market to conduct research and get customer or employee satisfaction. Primarily online surveys are easy to use and craft. There are many free survey tools available to do light customer survey and paid tools for an in-depth survey. The best survey tools provide logic surveys, which ask new queries based on the previously answered question. They even let you export your business data and add your own logo by removing the online tool’s logo to make it a customized survey.

Online surveys help the businesses to connect with customers directly. The collected feedback is then analyzed by gathering facts and directing your efforts to things which matter for better business performance. This analysis helps in transforming your business to next level. Productivity is improved by following the analysis results and even employee management is improved by understanding how they feel during online surveys.

The business strives to improve their brand awareness by tapping the unreached market and finding potential consumers there which is identified by taking online polls. These online surveys and feedback are equally important for established companies and new start-ups. A bad reputation can be controlled by promoting better ads and working harder to form stronger customer bond with online surveys. The new techniques implemented by organizations can be checked for success by conducting surveys and see how the consumers are reacting to the new product and the service rendered.

What kind of methods should you apply in a custom survey?

You can tailor your custom surveys to leverage quantitative and qualitative research and get results that matter. With quantitative data, you get the numbers that support the broad and general points in your research. Qualitative data, on the other hand, will bring in details and depths to help understand implications of the quantitative data.

Differences between quantitative and qualitative research

Cold and hard facts are collected with the help of quantitative research. It uses numbers and statistics to collect structured data. It is very useful when you want to draw general conclusions from your research. Qualitative research, on the other hand, seeks to collect information that will describe a topic more than measure it. It is used in collecting impressions, opinions, and views.

Unlike a quantitative survey, a qualitative survey is less structured and discusses the topic in-depth in order to understand people's motivations, thinking, and attitudes. However, this attempt to bring more in-depth understanding of your research questions only makes it harder to analyze. Survey consulting firms can offer more insights into use of these methods of surveying.

When to use qualitative and quantitative research

Quantitative methods help you see the big picture while qualitative approach provides the details. The latter can also give a human voice to the results as you interpret them.

Here are some insights on using these methods for your custom surveys:

1. Formulating hypotheses: Qualitative research helps gather detailed information on a topic. You can use it to discover problems or opportunities that people are thinking about and initiate research with that.

2. Validating your hypotheses: Quantitative research gives numbers on which you can then apply statistical analysis to validate hypothesis. You get statistical facts that guide you to make decisions.

3. Finding general answers: It is easier for respondents to do a multiple-choice survey than a series of interviews or focus groups and so, qualitative research gets fewer respondents than quantitative research.

You can use qualitative research to answer more general issues such as whether or not people prefer you to competitors, which are the most important services at your company and which ads create most impact.

4. Incorporating the human element: Human voice is included when you include quotes from open-ended questions from respondents. This is used to add a voice to the results.

The Benefits of Conducting Internet Survey Research

Survey research or survey administration is a process for collecting data from a specific target population. This survey is also known as sample research and is done through varied methods. Surveys are conducted via individual personal interviews, internet online surveys, feedback forms, and telephonic queries. Many survey administration companies have been using the latest online technology that are conducted with automated forms.

One of the most important surveys includes employee satisfaction surveys, which are an ideal way to improve employee-employer relationship. Historically, surveys have been done periodically, when the only option was to use pen and paper. Nowadays, with the advent of online survey administration, you can save both time and money.

The advantages of internet survey administration:

• One of the best options as internet is a very popular platform
• Internet surveys are cheap, yet effective
• Online survey administration results can be checked as soon as the respondent completes his/her survey
• The internet survey is fast, efficient and more result-oriented
• Your company should possess one or two computers and laptops with internet access
• You can even work with hired computers to complete your survey administration project in a relatively quiet atmosphere
• As a part of the management, you can wear the cloak of anonymity and get a more truthful response from employees as compared to personal interview surveys
• Employees can also provide truthful answers without fearing individual exposure
• The number of people participating in online surveys is typically more than in land-based surveys

There are several internet survey tools and software that can help you to conduct surveys by giving exclusive yet random passcodes to all survey participants. Very often in workforce environment, employees have to face trust-related issues and this tool can help them complete the survey in a confident manner.

Employers and research companies also use dashboard analytics to find out new trends, customer buying patterns and the general trading mood through data results. Both historical and real-time data is used for the analytics. In this way, the performance ratio can be analyzed for dashboard users.

Objectives of Questionnaire Design for Creating Pulse Surveys

Questionnaire design is a multistage procedure that gives thoughtfulness to many subtle elements to create a perfect pulse survey. The most vital piece of pulse surveys is making the questions precisely measure the experiences, opinions and employees' behavior in general.

Exact arbitrary inspection and high response rates can be squandered if the data is assembled based on a temperamental establishment of vague or one-sided questions. Hence, make great questionnaire design by giving importance to the composition based on accurate questions. Also, sort them out to shape the pulse surveys effectively.

They are not at all like longer, more absolute surveys. Pulse surveys are an awesome approach to rapidly assemble a preview of the organization's workforce. Thus, it has turned out to be a resourceful technique for employers to get instant reviews from their employees.

Pulse surveying has turned out to be immensely prominent since it helps employers to collect regular and instant feedback from their employees.

Organizations can never bear to hold up a year or two to collect representative and authoritative information. So, pulse surveys are the best strategy for fulfilling the need to immediately gather small and different information.

Because of the adaptability of Pulse Surveys, giving and receiving reviews has turned out to be considerably less complex. Let's highlight key benefits of pulse surveys:

• Organizations, by creating the questionnaire, can decide when to distribute and measure their accomplishments.
• Pulse surveys give the chance to examine distinctive subjects that they might want to comprehend.
• They also guarantee a larger amount of help in deciding the required improvements within the organization and their workforce.

Tips on Framing Your Questionnaire Design

Short and Crisp Questions

Remember, questions must be simple to comprehend and avoid putting the unnecessary adverbs and adjectives in pulse surveys.

Questions setting

The wording in questionnaire design should not be made on unjustifiable presumptions and every next question should be in the right order as per the former one.

Consider The Response

You should first consider the respondent's memory capabilities. Think about making the questions more socially acceptable. Think about whether respondents will promptly respond to certain questions or will feel reluctant to answer them.

Get assistance with Ambivista to create the efficient questionnaire design for your firm.

Best Survey Software Helps to Make Survey Online Easily

Creation of any online survey appears simple. Almost every individual knows how to browse websites and perform online research. Ambivista, the best survey software on the internet, eases the construction of the online questionnaire. The software also provides charts to highlight responses. However, to achieve useful results, surveyors have to stay familiar with best possible practices related to an online survey.

Decide What You Have to Know

You have to make survey online with strong intention. What do you want to discover? For this, you have to begi brainstorming of all possible topics. In the next step, a surveyor has to prioritize each of the listed topics. This procedure will help in deciding the level of attention required for each of the items present in the respective online questionnaire.

Decide on Ways to Use the Collected Data

Then you must think about how you will use of your collected data. Gathering information will not make any sense if a person does not have any plan about its right usage. In addition, you have to think actions. This may include the creation of new procedures, commencement of an entirely new program and bringing changes in the already existing marketing plans. To get valuable pieces of information from the survey, people should ask subjects what they can do in simple and easy manner.

Usage of Dashboard Analytics

Once you get knowledge about ways to prepare the questionnaire, you have to examine the analytics part. Here comes the role of customized Dashboard Analytics, perceived as the best survey software in the industry. With the help of customized dashboard technique, individuals/surveyors do not require to do much. They simple need to use the dashboard analytics solution to crunch the available data and gather results within only a few seconds.

Get to Know the Pulse of The Company and Employees

Companies have employees who need to be well balanced in their work and personal lives. It gives a positivity to the work environment and helps the company achieve its goals. It can be difficult for the company to know if employees are happy and satisfied. Therefore, pulse surveys can help to gather this information with ease.

Fast facts about pulse surveys:

• A pulse survey can help to determine the happiness levels and satisfaction of employees, analyses their thought process and thereby increase productivity.
• Survey administration companies help organizations to conduct such surveys and keep track of the data to gather insights on a periodic basis.
• If such surveys are held only on an annual or a semi-annual basis, the results may not demonstrate all the changes that occurred.
• Companies who prepare such survey tools should ensure that the surveys occur on a regular basis and that the tool is deployed to gain insights into the happiness and satisfaction of the employees.
• It takes a lot to prepare a survey tool, as the data that needs to be captured should be accurate to uncover the proper insights.
• Organizations need to find the best pulse survey making company with consultants who have a high level of expertise.
• One can select a model in which the pulse surveys take place (i.e., daily, weekly, monthly or quarterly). Such periodic data can paint a different picture for the company and give vital information, which can be great for the company’s progress.
• Such data can be very crucial for the company and its future. The data should be handled carefully.
• The data should be authentic and validated to ensure it can be used for future planning. Therefore, it is imperative to hire a good survey creating company to design the tool.

Know What the Customers Think About the Company with an Online Survey

A survey can help the company to function better and increase its profits easily. These days companies want to know what consumers think about their products and the company. This can be done with ease when they conduct a survey. When traditional survey methods are used, the results may take some time as one needs to physically visit the consumer and collect the data required for the results. However, with the modern approach, this survey is just a few clicks away. All it requires is the best survey software.

Fast Facts About Customer Surveys:

• Companies have many products which are offered to consumers. Customers can offer insight into what is good or bad. The company can then make the appropriate changes.
• Online survey tools can be used on a regular basis via the company website, text message, or email link.
• Customer surveys give the company a chance to know what the consumers think about them and fix what is not good.
• Such surveys are costly if done in a traditional manner as discussed above. But they are easy and less costly if done online.
• Feedback from customer surveys can be used in the later stages of organization planning to transform a company’s products and services.
• Customer survey can also spark new ideas of the company. The surveys may provide insight into new products or services.
• Customer surveys can also provide insight into what is being offered by a company’s competition.

Tips on conducting pulse surveys

Employee surveys can help you create a better culture and a more engaged and effective workforce. Employee surveys include engagement surveys, experience surveys and effectiveness surveys. Research shows that engaged employees are more productive. They also take less time off and are more likely to make customers happier. Simply put, engaged employees are a huge asset for your business. But you cannot end up with engaged employees unless you determine what they want.

Just like customer satisfaction surveys assess what is needed to satisfy clients, employee pulse surveys help determine what it takes to make satisfied workers. Pulse surveys provide you with real-time insights about your workers, make employees feel listened to, make workers build better habits, create a culture of continuous improvement and gets higher response rates.

Although many people invest in pulse surveys and customer satisfaction surveys, many of them do them only occasionally like once a year. Using a single data point in a year to guide decision-making is an inadequate way of accessing your workers.

A pulse survey is about 5-10 questions long: it should not take long, meaning you should not have problems administering another one after a period of time. Again it should focus on a specific area for improvement and so you should run it based on what you want to improve in the next two or three weeks. Therefore, it should be done on a weekly basis. Many people probably run pulse surveys on a yearly basis because they think it should be a long questionnaire that asks employees' opinions on various issues. If you have such an attitude, it explains why pulse surveys are hard to develop.

Pulse surveys developed with such a focus end up being very boring, especially if managers and employers are not engaged in it. The fact that pulse surveys do not get replied to in your company or the response is so poor can discourage you from performing another one, just as is the case with customer satisfaction survey. For more info, Visit us online.

Why Do Companies Conduct Market Surveys?

Many organizations conduct market surveys to collect information to gain insight into: product feedback, target markets, customer loyalty, and responsiveness.  This information can be useful in understanding brand awareness and the purchasing habits of the customers.

The main goal of a market survey is to help an organization to take an informed decisions regarding: innovation, growth, products, pricing, promotion, and place. Your organization can improve its services and products based on the information collected from such a survey.

Reasons for Conducting Market Research Surveys:

Customer Feedback: One of the main reasons for conducting surveys is to get the feedback and other important information from customers. They can help you to gain insight into the demographics of your customers. Surveys can also uncovered factors that motivate buyers. From your customers, you can obtain valuable comments, suggestions, and opinions.

Decision-Making: Surveys contribute greatly to decision-making. You can communicate with your customers during a survey and get in-depth knowledge of how your customers feel about your products. On the basis of the survey, you can make important decisions relating to: upgrading, pricing, positioning, or branding your product.

Objective Information: Surveys can help to acquire unbiased data. You can make well-informed decisions based on the objective information obtained from a survey.  You can analyze the data to address important issues rather than wasting resources or time on areas of little concern.

Benchmark: These surveys offer an insight into the behaviors and attitudes of the customers. From these surveys, you get to measure the usage, customer awareness, and product satisfaction of customers over time. You can make use of this valuable feedback from the customers to act as a baseline, based on which you can set your benchmark to compare the results over a period of time.

Thus, by making use of effective market research software, you can conduct surveys productively to get accurate data. This can, in turn, help you to increase customers and boost conversions and sales.

How to Keep Your Customers Satisfied

1. Encourage face-to-face meetings. Customers find it easier to relate to people they have met or can meet in person compared to people they simply deal with via email and telephone. If you plan to do a customer satisfaction survey, meeting face-to-face can be very helpful. You can gain insight into information to include in your survey. Face-to-face meetings can also be used after your customer satisfaction survey to get more detailed answers about topics that came up in your survey.
   
   
2. Be prompt in responding to customer messages. When you are responding to customer questions or feedback, be prompt. If you cannot investigate and respond to all matters within day, let customers knows that you are working on their issues. 
    
3. Be friendly and approachable. Even when on phone calls, maintain a smile. Make customers feel like you are their friend. Even if frustrated, remain calm, polite and courteous. 
    
4. Have a good customer service policy. With a good customer service policy, you can keep customers happy. Ensure that you have key point of contacts for billing inquiries and technical issues. 
    
5. Personalize your communications. Send out holiday emails and birthday cards. Rather than making them generic, personalize them with customer names and things the customer would like. These actions demonstrate that the customers are important. 
    
6. Exceed expectations. Rather than just meeting expectations, exceed them. Go above and beyond to make your customers happy. Listen to their feedback from customer satisfaction surveys and go the extra mile.
   
   
7. Honor your promises. If you make a promise to your customer, follow through. This shows that you can be trusted. In turn, customers will have more confidence in your company. 
    
8. Ask for feedback. Even if you think you are doing everything right, always ask customers for feedback. A great way to do this is with a customer satisfaction survey. There is always room for improvement.

Pulse Surveys in the Workplace

Pulse surveys are brief assessments that are designed to provide feedback on a regular basis. They can be conducted weekly, bi weekly, monthly, bi monthly, quarterly, or at any other intervals. They typically are very short including less than 20 questions. They should only take the respondent 4-5 minutes to complete.

Pulse surveys can be very useful in the workplace. Here are some of the key benefits of using pulse surveys in the workplace:

• Frequent feedback. Companies are constantly evolving and growing. Feedback from employees is necessary for overall improvement of a company. While annual surveys provide feedback, they do not do so often enough. Pulse surveys allow for more frequent feedback. Because of this, you can more quickly implement changes based on the feedback in the surveys.

• Deal with small issues. More often than not, many of the issues that arise in the workplace are minor ones. Pulse surveys are the best way to deal with these smaller issues. Using feedback from pulse surveys, these issues can be nipped in the bud before they grow into major issues.

• Recognizing employee outlook. Pulse surveys in the workplace give employees a voice. They allow employees to express their sentiment. These surveys show employees that higher-ups are listening to employee grievances and are working towards eliminating or reducing them.

How to Find the Best Survey Tools in the Market

It is a difficult and painstaking task to research all kinds of survey software in order to obtain the best survey software in the market. However, you can apply simple logic so as to choose the most appropriate survey tool online.

Let us discuss three important points that can help you as an employer or provider to make an ideal choice on survey tools:

• Make a list – Try and create a list of candidates and also search major search engines and online directories for quality survey tool providers. You can even ask your friends and partners to suggest some popular survey tools. You may have to use the most significant keyword phrases that match with your company products or services. For example, use lengthy keyword phrases such as ‘employee engagement software survey’ to find a good survey tool that focuses on improving employee workplace experience. It is advisable to include all types of options so that you have a fair idea of the main options and also the least important ones.
• Make comparison for product attributes – It is best to design a product-based spreadsheet to compare features like price, customer support options, delivery preferences, query types, other advanced features, reports, user management preferences and much more. You can underline each and every attribute that is vital to your company projects. Most survey software online sites offer exhaustive information that can be used to engage your grid.
• Restrict your research and study top candidates in detail – It is better to arrive at a final conclusion after in-depth analysis of the top class candidates. You can compare the best attributes and also short-list the best survey tools. If you plan to use the software products occasionally, then go for a less expensive tool. But, you may have to compensate with more tools if there are chances of additional surveys, therefore it is best to purchase a higher priced survey software that gives superior results and unlimited performance guarantee.

While survey tools are literally scattered around the market, it is up to you to exercise discretion and get the best survey tools suitable for your projects.

Choosing the Best Software for Online Market Research and Customer Satisfaction Surveys

It can be difficult to choose appropriate market research software to conduct your online customer satisfaction survey. There are so many choices out there. For those that are new to online surveys, it can be extremely overwhelming. Here are a few tips to get you started:

1. Start with free products. Free products are the best for beginners. Because they lack certain functionality, free online platforms tend to me simple, intuitive, and user-friendly. It gives you the opportunity to learn your way around online survey technology. You are create short and simple surveys without being too overwhelmed.

2. Consider paid software for increased functionality. If a free product does not offer all the functionality that you need, it is time to consider paid software. Assess all your needs and the functionality of all paid options. Larger businesses may require more detailed and customizable surveys, advanced skip logic, filters, and multimedia support. Do your research!

3. Get a free trial of any paid software you are considering. Instead of investing upfront, try to get a trial of the software you are considering. It will allow you to get familiar with the software before committing. The trial will help you determine if it is what you really want. It’s also a good idea to allow other employees to spend time getting familiar with the software during the trial period—especially if they will be using it. They can also provide feedback on the software.

The Importance of the Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a useful tool to assess customer loyalty to your brand. It is becoming extremely popular today particularity with Fortune 1000 companies. In fact, two-thirds of all Fortune 1000 companies use this metric.

A Net Promoter Score (NPS) is calculated based on the results from the net promoter survey question. The question asks customers “How likely is it that you would recommend this [product/brand/company] to a friend or colleague?” Respondents are given response options ranging from 1 = not at all likely to 10 = extremely likely.

How a person responds determines whether they are a Promoter, Passive, or Detractor. Promoters are individuals who answer the aforementioned question with a 9 or 10. These individuals are loyal enthusiasts. They will continue to buy products and/or services from your company. They also would refer others, thereby promoting growth of your company. Passives respond to the survey question with a 7 or 8. These consumers are satisfied with your products and/or services, but they are unenthusiastic. They are not necessarily loyal to your brand or company and may pursue business with your competitors. Detractors answer the question with a response of 6 or below. These individuals are unhappy customers. They can ruin the reputation of your company or brand via negative word-of-mouth.

The Net Promoter Score (NPS) is calculated by subtracting the percentage of Detractors from the percentage of Promoters. Scores can range from -100 (if every respondent is a Detractor) to 100 (if every respondent is a Promoter). A positive score (anything over zero) is considered to be a good score. A score of over 50 is considered to be outstanding.

Tips on Creating Effective Employee Engagement Surveys

Today’s companies are very interested in hearing about the attitudes, feelings, and behaviors of their employees. In other words, they like to give employees a voice. Organizations are also interested in engagement and/or disengagement of employees. This is why many organizations are interested in conducting employee engagement surveys. They are becoming an incredibly popular tool.

Why should organizations consider conducting employee engagement surveys? First, it makes employees feel valued. Employee engagement surveys allow employees to express their opinions, problems, and feedback related to the work environment. It is a way that employees can confidentially communicate with top-level management and provide insight to improve the business.

If you would like to conduct an employee engagement survey, there are various questions you must first ask:

1. Do you know what you will do with the feedback? When employee engagement surveys are administered, respondents often have expectations that their feedback will be taken into account by upper management and ultimately be used for the betterment of the organization. If the feedback will not be used, it becomes a futile effort.

2. Do you need professional assistance with the survey? Many people feel as if they can handle the administration of an employee engagement survey by themselves. However, having a professional help with the survey campaign can be incredibly beneficial. Having an external organization can ensure confidentiality given that this company does not have a personal relationship with employees. A professional survey-consulting firm can also help with questionnaire design to ensure that the survey accurately measures what you are trying to uncover.

3. Who will review the survey results? Sometimes its best to have multiple individuals review the findings from an employee feedback survey. Establishing a committee to review the feedback can be very beneficial. This committee can include both respective individuals from lower as well as upper management.

Why Your Business Should Invest in Pulse Surveys

How are pulse surveys different from other types of surveys? Pulse surveys are typically shorter in length and more precise. The goal is not to gather a vast breadth of information—but rather a few questions in depth. A typical purse survey only contains about five to ten questions. Pulse surveys are also unique because they are not just administered at one point in time. Rather, they are given on a regular basis at particular intervals. Pulse surveys may be administered monthly, quarterly, yearly, and so forth.

There are various benefits of pulse surveys. Because they are given regularly at particular intervals, an organization is able to acquire constant and continuous feedback from employees and customers. Therefore, feedback is always up to date. Data gathered from pulse surveys lend themselves to dashboard analytics where data is updated in real-time. With pulse surveys, companies can also track employee and customer attitudes and perceptions over time—rather than just during one point in time. Pulse surveys provide insight into trends and change.

Pulse surveys are also beneficial because change based on feedback can occur immediately. For example, if various employees have an issue with a certain policy, an intervention can occur right away. The subsequent pulse survey can assess if the intervention actually improved employee perceptions. If customers are having problems with a particular product, a pulse survey can alert management at a company. The company can subsequently address the stated issues and administer a follow-up pulse survey to determine if the product is up to customer standards.

Five benefits of online surveys over paper surveys

Paper surveys are becoming a thing of the past. Today, online surveys are taking over. Check out these top five reasons you should opt for online surveys over paper ones:

1. Anonymous. With online surveys, respondents are more likely given the opportunity to remain anonymous. Because they can remain anonymous, the respondents are most likely to answer questions candidly and honestly. This can provide more valid data. 
   
   
2. Fast & efficient. With paper surveys, it takes a long time to administer, collect, and analyze data from the surveys. Online surveys can be coded in a matter of minutes. Results are collected immediately. When the survey ends, all data is available for easy analysis in your statistical program of choice.
   
   
3. Costly. Paper surveys are expensive. There are paper, printing, and postage costs. If you are doing an in-person or telephone survey with an interviewer, it will also cost to hire manpower. Online surveys do not incur any of these costs given that everything is virtual. 
   
   
4. More advanced survey design. Paper surveys can be long and elaborate. However, when they are, they are confusing to respondents. Online survey tools allow for advanced skip logic but make skipping around less confusing. Respondents can navigate the survey quickly and easily leading to less frustration and survey fatigue.
   
   
5. Allowing for randomization. When respondents always answer the same option for every question, this can skew the results and decrease the validity of the survey. Re-arranging survey questions can avoid this issue. You can randomize questions on a paper survey. However, you will need to create various versions of the survey, which can get costly and complicated. Online surveys allow for randomization with a simple click of a button. 
   
   
   
   
   For more information, please visit: http://goo.gl/zOlIsi

How to best tackle demographic survey questions

Writing demographic survey questionnaire design can be tricky because they ask personal information. However, there are best practices to help take the awkwardness out of writing these types of questions.

Race & ethnicity

One of the best practices is to first ask a person about their ethnicity. Ethnicity refers to what someone identifies with culturally. A great initial question is: “Are you of Hispanic or Latino origin?” giving respondents the option to answer “yes” or “no”.

Then, it’s best to ask about race—the physical characteristic of a person. The most commonly used categories for questions are below:

• American Indian/Native American
• Asian/Pacific Islander
• Black/African-American
• White/Caucasian
• Other (specify)

Gender

There was a time when gender was a dichotomous category but things have changed greatly since then. Simply giving respondents the option of “male” and “female” may leave some respondents confused given that they don’t identify with either category. One of the best practices is to offer various options with the option of writing in a response. Instead of asking about “gender”, it’s best to ask about “gender identity”. Some great response options include:

• Male
• Female
• Male-transgender
• Female-transgender
• Gender variant/non-conforming
• Other/not listed (specify)
• Prefer not to answer

Marital status

Like gender, marital status is not what it used to be. The best practice is to include various categories that properly encompass the type of society we live in today. A great example of categories is the following:

• Single
• Married
• In a domestic partnership
• Divorced
• Separated
• Widowed
  
  
   
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