Survey research or survey administration is a
process for collecting data from a specific target population. This
survey is also known as sample research and is done through varied
methods. Surveys are conducted via individual personal interviews,
internet online surveys, feedback forms, and telephonic queries. Many
survey administration companies
have been using the latest online technology that are conducted with
automated forms.
One of the most important surveys includes employee satisfaction
surveys, which are an ideal way to improve employee-employer
relationship. Historically, surveys have been done periodically, when
the only option was to use pen and paper. Nowadays, with the advent
of online survey administration, you can save both time and money.
The advantages of internet survey
administration:
- One of the best options as internet is a very popular platform
- Internet surveys are cheap, yet effective
- Online survey administration results can be checked as soon as the respondent completes his/her survey
- The internet survey is fast, efficient and more result-oriented
- Your company should possess one or two computers and laptops with internet access
- You can even work with hired computers to complete your survey administration project in a relatively quiet atmosphere
- As a part of the management, you can wear the cloak of anonymity and get a more truthful response from employees as compared to personal interview surveys
- Employees can also provide truthful answers without fearing individual exposure
- The number of people participating in online surveys is typically more than in land-based surveys
There are several internet survey tools and
software that can help you to conduct surveys by giving exclusive yet
random passcodes to all survey participants. Very often in workforce
environment, employees have to face
trust-related issues and this tool can help them complete the survey
in a confident manner.
Employers and research companies also use
dashboard analytics
to find out new trends, customer buying patterns and the general
trading mood through data results. Both historical and real-time data
is used for the analytics. In this way, the performance ratio can be
analyzed for
dashboard users.
