All the companies want to maintain relationships with their existing and potential customers. Moreover, it is important for the business organizations to know the audience responses, regarding the popularity of their products or services. Thus, the systems of conducting the online surveys are very beneficial in reaching the target audiences for any company, ultimately resulting in better business prospects.Important benefits of launching online survey tools
- Fast collections of the useful data – All the data about the personal details and the choices of the probable customers can be easily collected through the operations of the online survey tools.
- Very less cost involved – Since most of the surveys are posted on the official websites of the companies or sent to many people through mass emails, there is hardly any cost involved to carry out the process.
- Availability of vast responses – People often like to give their inputs in these surveys in their leisure time, when they are relaxing at their homes; so large numbers of responses can be obtained against each online survey.
- Automatic storage of all responses – All the answers of the questionnaires are saved automatically in the related website, due to the internet connection. Thus, there is no chance of data loss or any kind of the occurrence of errors in these stored data.
- Simple designs of the survey questionnaire – All the surveys are usually designed in the form of simple questionnaires, so that the common people do not find any problem in answering them.
Few disadvantages of conducting online survey services
- Automated questionnaire – Since, all the questionnaires are served automatically by the computer, there cannot be any chance of further contacts by any real person from the company, during this survey conductance.
- Cannot reach remote areas – There are many people staying in the rural areas, where there is no internet connection, but those people can become good prospects for an industry. Hence, the online survey services cannot be of any use for reaching to these mass.
- Chances of misrepresentations – There are many people who provide false answers to the questionnaires, just for the sake of completing the survey, so that they may get any sort of incentive in return.
