Guide to Making Surveys Online

Making online surveys is the way of receiving valuable information that can be later implemented across channels to improve your marketing strategy, sales and revenue, and exposure. Any business that is not utilizing online survey tools is risking potential profits.

Make survey online to grow your business or brand online. But how do you do that? And even if you know what questions to ask, how do you host those questions, make them available, spread the word, and store and analyze the information? All of this sounds too difficult, doesn’t it? Well, in fact, it’s not difficult at all.

You will find a large number of online survey tools that do the job for you. They come in different types and offer slightly different services. But most of them come with the basic services that you will need. Now, your own marketing game is strong or if you have a good network like a popular blog or trending Facebook page, then things will be easier for you because you would be able to spread the link to your survey faster and to more people.

Making surveys online has become a lot easier over the past few years. Before, it used to be very difficult where you had to code everything using backend and frontend programming languages. Now, these services are offered at an affordable rate so that you can save time and get more surveys online.

Different surveys offer different solutions to your problem. Some only gather information, while some gather opinions. Some are long while some are very short. Many surveys are text input based while many only rely on drop-down menus and radio checkboxes. Some that require even more information come with tables or file upload options. Depending on your needs, you should be able to make the right survey.

First, you choose a service provider. There are many providers for online surveys. These online survey tools are not known for excellence, but for providing the crude, basic services. What you need is more specialized. A professional survey portal like ours delivers amazing results and effective analytics with no traffic cap. This ensures that you get a good portal with good storage options. We provide online survey making tools at affordable rates.

Now, while making the survey, keep in mind that the key point is not making the user irritated or bored. You also need to avoid survey fatigue while the user comes to fill in your survey. All of this can be ensured if you play your cards right. You need to develop laser-targeted questions, be clear about what you are asking, give the user a sense of safety, tell them how carefully you are going to handle all the data, don’t penetrate too deep, don’t make everything mandatory to answer, and give them options and choices.

Also, make sure that you add certain aspects that might not provide valuable information to you but will enthuse and stimulate the respondent. For example, ask about what they like without them needing to reveal anything sensitive.

How Not to Do Website Feedback

Collecting together website feedback is an important way to determine customer engagement with your site, but it can also be implemented poorly. Some of the more common methods to collect feedback are by including feedback links on your site, doing visitor intercepts, or in-page surveys. No matter which method, it should give you the information you need to provide engaging content, and great products or services.

Before you gather feedback on your website, read this first. If you do it wrong, it may result in wasted time and effort.

1. Timing is essential. Have you ever visited a website only to be presented with a customer survey in the first five seconds? Don’t do that. Not only will your visitors get annoyed, they may just fill out the survey and give false or wrong information. How can you expect a customer to provide feedback when they have only seen your site for a few seconds? Instead, add your survey pop-up to the bottom of the page.

2. Having extremely long surveys. Ten minutes may not seem like a lot of time to the web guru who spends all day online, but your average consumer is not going to want to spend ten minutes of their valuable time doing someone else’s job for them. Instead, let them know the survey will take thirty seconds—that’s time that most of us are willing to invest in giving our opinions.

3. Not offering an incentive. Usually it’s the more valuable customers who are willing to fill out an online survey. They may have visited your site several times in one month. Today may be the day that they decide to fill it out. Once they have done so, a coupon or offer may be of benefit to them. They choose whether to accept or not. But do give your best customers something for their time.

4. Discarding the surveys, without ever reading them. Sure, your day is busy and full of things to do. Be sure to assign time on a weekly basis to read through the online surveys. If a customer has provided their email address, shoot them off an email saying that you appreciate their business. Let them know that you value their feedback, and perhaps you may even give them a telephone call if you feel that you need to collect more information about a particular sales experience.

5. Don’t berate your employees. Remember that there are easy customers, and there are difficult ones. People will seek the negative. They may have complained about one of your employees. Be sure to ask their side of things, and offer support, not punishment. Remember that unhappy employees are also likely to provide employee feedback survey on your website.

A website survey may be one of the cheapest, yet most effective ways to open up a direct channel to your customers. You can immediately start incorporating their suggestions into your business, so they can see that you are serious about providing the best products and services possible.

Techniques for making online survey cheaper and easier

Small businesses are more concerned with reducing operational expenses and thus always looking for ways they can cut them down. However, this does not mean avoiding the most important set of operations that improves chances of their survival and increases the possibility of their expanding. Now that online surveying is an important cost-effective way of doing market surveys and research, small businesses have several tools that they can use for conducting online surveys. You can use these tools cost-effectively to gather information about your customers, business prospects, and market. 

However, the most important thing is not conducting online surveys but doing it right. Below are some of the techniques to take advantage of if you want to make a survey online, from customer feed backs, web searches to online questionnaires. Besides, you can reach us to do your marketing survey campaigns online quickly, using modern online survey tools and leveraging on the knowledge we have about it.  

1. Web searches: Customers who use the internet to buy products and services usually use keywords and phrases to search for companies they can buy from and offerings they can take advantage of. On the other hand, a company should seek to find which keywords potential customers are using, their effectiveness in marketing campaigns, how much they are being used by competitors, and then tailor their surveys according to the gained knowledge and their marketing campaigns according to these keywords. This is among the common online survey tools being employed today.

In addition to that, make sure to check for customer reviews about related products or services, which will provide details about what value customers are currently getting and what they would want. Web searches can help you make survey online cheap, easier and quick to accomplish.  

2. Competitor links: This can also be categorized as web search. If you want to ask your target interviewees some indirect questions about which competitor brands they have been using, this technique might help to device valuable questions. If you are always concerned about what your competitors are doing that could take you out of the market, consider checking for and at their PR campaigns and link development, for instance, by checking how many websites link to their pages. You might find one or two skills to copy. Like many other online survey tools, web search is not adequate on its own and should be combined with others.

3. Database research: This helps you to find and exploit customer data such as their buying habits and then tailor survey questions as would be helpful to your research, or use the information to improve your product offerings. You can also get specific data relating to income groups and which could help to better position your marketing.

4. Online questionnaires: This is one of the most employed among all online survey tools. Questionnaires can help get details about customer trends, use of certain products by individual customers and tastes. It helps gain insight of the whole market scene by way of sampling. Make sure to get the correct representative sample, keep questions short and few, and send them via emails. Many companies also present people with short questions after they visit their website or simply open a new page and call on people to participate.