Structuring Good Survey Questions

It might seem to many people that writing survey questions can be quite simple. However, in practice, the scenario is somewhat different. If you cannot frame the right set of questions, then you cannot get the actual data that you are looking for. Questions might become biased or misleading, which spoils the entire survey.

Companies offering survey consulting services are your best partner in designing the correct questions for your market research campaign. They are aware of the exact techniques and words to use in framing questionnaires so that there is no fatigue on the part of the participants.

Here are some big don’ts that you must never do while writing any survey questions:

• No leading questions: This makes the respondents answer the question solely depending upon its wording.
• No loaded questions: This type of question emotionally pushes the participants to answer the question in a particular manner.
• No use of jargons: Try to use straightforward language so that the respondents do not feel that they are unintelligent.
• Never assume anything: You cannot assume what the participants are going to think about the questions that you are framing. So, it is important that you include every minute detail in your survey questions.
• No double-barreled questions: This means that you are not to ask two questions at a time. This confuses the respondents, as they do not know which question they should answer. This results in getting misleading answers for your research.
• No use of double negatives: No use of negatives consecutively. This can irritate the respondents and result in the failure of your survey.
• Requiring a response: You are designing the survey to get the opinion of the people. So do not use words like ‘not relevant’ or ‘no comments’ which enables respondents to opt out of the questions.
• Avoid matrices or grids: Many a time, respondents fail to fill up the grids accurately. Moreover, they are not mobile-friendly as well.

Today, with the latest market research software, everything is at the fingertips. Reputed companies offering such services help to gather and analyze data quickly so that you can take proper decisions at the right time. So, get ready to build your next survey with the help of professionals.